Marketing Communication and Branding (5 cr)
Code: AM00CE50-3018
General information
Enrollment
06.05.2024 - 30.08.2024
Timing
01.08.2024 - 31.12.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Wearable Design
Teachers
- Minna Cheung
Scheduling groups
- Harjoitukset 1 (Size: 22. Open UAS: 0.)
Groups
-
MLTIPUMU23S
Small groups
- Practice 1
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.
Assessment scale
1-5