Study Guide

Learning outcomes

The student is able to
- understands the key concepts of strategic management and importance in the successful operation of a company or organization.
- form the basis of the strategy - the values, mission and vision of the organization and understand the strategic goals in a competitive environment.
- outline the cause-and-effect relationship of business decisions to the company's performance through business simulation.
- participate in the development of the organization's strategy process.

Implementation and methods of teaching

Students can utilize their studies on various business areas in running a hospitality company via a hotel & restaurant management business simulation (Cesim Hospitality). The target of the course is that the students gain comprehensive understanding on how strategic business decisions in areas like marketing, pricing, investments etc affect the success of the company operating in the markets.

Introduction online to the course via practice rounds and result analysis. Virtually played decision-making rounds in student teams. Final seminar with results and analysis. The course materials can be found on Moodle, and the course lectures and coaching are done via Zoom.

Timing and attendance

All the participating students must be present (online) at the first lecture to register to the simulation. The final seminar (online) of the course is also mandatory to attend or has to be done in addition to the substitute writing assignment.

Learning material and recommended literature

Learning materials and team assignments in the Moodle. Also based on the used software system, to be delivered in the beginning of the course.

Learning environment

Introduction lectures, virtually played simulation rounds, investor deck / pitching session, report presentations, the final seminar.

All the participating students have to be present at the first lecture to register to the simulation

Contents

The students can utilize their studies on various business areas and strategic management lessons learned from the course in running a virtual company via a business simulation. The target of the course is that the students gain comprehensive understanding on how strategic business decisions in areas like marketing, pricing, investments etc affect the success of the company operating in global markets.

Assessment criteria

Team assignments and active participation in the decision-making process in every round, presence required in the introductory lectures in the beginning of the course as well as in the pitching session, final round's lectures and in the final seminar. Grading is based on the team assignments and the success in the business simulation and also the analysis in the presentation of the final seminar.

Assessment scale

1-5

Failed (0)

The student does not achieve the learning objectives of the course.

Assessment criteria: level 1 (assessment scale 1–5)

Presence online in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions only superficially or one of the dimensions is missing.

Assessment criteria: level 3 (assessment scale 1–5)

Presence online in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions analytically. The success in game is average, and the reasons for the company performance are described.

Assessment criteria: level 5 (assessment scale 1–5)

Presence online in all compulsory sessions. All the documents of the required learning activities submitted within the given deadlines. The final report and presentation describes all the required dimensions in detail logically and analytically. The success in game is very good, and the reasons for success are analyzed and described informatively.