Creating Profitable Customer Relationships 3 (5 cr)
Code: AL00CL65-3001
General information
Enrollment
07.05.2025 - 31.08.2025
Timing
01.09.2025 - 31.12.2025
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Seats
20 - 60
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Ville Lehto
Groups
-
LLPRLII22SM
Learning outcomes
Students are able to:
-understands the key processes of value switching
-understands sales work and customer relationship management
-apply marketing communications and value chain thinking as part of marketing
Assessment scale
1-5