Effective marketing 2 (3 cr)
Code: AY00CT10-3005
General information
Enrollment
20.11.2023 - 25.04.2024
Timing
05.02.2024 - 08.05.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
MLABTO23H
-
HLABTO23H
-
TLABTO23H
-
TLTIPUU22KM
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed