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Effective marketing 2 (3 cr)

Code: AY00CT10-3005

General information


Enrollment

20.11.2023 - 25.04.2024

Timing

05.02.2024 - 08.05.2024

Number of ECTS credits allocated

3 op

Virtual portion

3 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages

  • Finnish

Degree programmes

  • Complementary competence, Bachelor's (in Finnish)

Teachers

  • Sampo Kokkonen
  • Sami Lanu

Groups

  • MLABTO23H
  • HLABTO23H
  • TLABTO23H
  • TLTIPUU22KM

Learning outcomes

The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company

Assessment scale

Approved/Failed