Effective marketing 1 (2 cr)
Code: AY00CT09-3005
General information
Enrollment
20.11.2023 - 22.04.2024
Timing
08.01.2024 - 08.05.2024
Number of ECTS credits allocated
2 op
Virtual portion
2 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Sampo Kokkonen
Groups
-
MLABTO23H
-
HLABTO23H
-
TLABTO23H
-
TLTIPUU22KM
Learning outcomes
The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business
Assessment scale
Approved/Failed