Brand Building (5 cr)
Code: AL00CI64-3006
General information
Enrollment
20.11.2023 - 05.01.2024
Timing
04.04.2024 - 19.05.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23-24
Small groups
- Lecture 1
Learning outcomes
The student is able to:
- understand the importance of a brand to a company’s competitiveness and profitability
- describe the various stages of building a brand
- interpret various components as part of a successful brand
- do a starting-point analysis as part of brand building process
- create a plan for building a brand
Assessment scale
1-5