Effective marketing 2 (3 cr)
Code: AY00CT10-3004
General information
Enrollment
15.11.2024 - 22.11.2024
Timing
23.09.2024 - 04.12.2024
Number of ECTS credits allocated
3 op
Virtual portion
3 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Hospitality Management, Tourism and Event Management (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
TLABTO24H
-
LLTIIT24S
-
MLABTO24H
-
HLABTO24H
-
LLPRHOTRA24SV
-
TLTIPUU22S
-
LLTIMATLI24S
Learning outcomes
The student is able to
- identify the phases of a marketing and sales process
- understand the importance of brand building and its role in business
- become aware of the segmentation process and its benefits
- understand the key concepts of digital marketing
- recognize customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed