Opinto-opas

Osaamistavoitteet

Student is able to
- observe corporate responsibility from the marketing perspective
- describe how sustainability can be use as means of business competition
- apply customer expectations into company's business actions
- provide development proposals to company's sustainability and marketing

Toteutustapa ja opetusmenetelmät

Contact lectures
Case studies
Guest lecturers
Individual reading tasks
Group assignments
Peer reviewing
Moodle-test

Ajoitus ja läsnäolo

According to the course timetable Time Edit https://cloud.timeedit.net/lut-saimia/web

Compulsory attendance in the contact lectures.
Compulsory attendance in the final presentation lecture.
Activeness during the course contact sessions will affect the final grade positively.

Oppimateriaali ja suositeltava kirjallisuus

Lectures and lecture notes on Moodle
Course related articles and cases provided by the lecturer

Toteutuksen valinnaiset suoritustavat

No alternative completion methods.

Työelämäyhteistyö

Working life cases and guest lecturers.

Oppimisympäristö

Moodle learning platform
Zoom online lectures

Opiskelijan ajankäyttö ja kuormitus

A student's estimated workload is 5 x 27 hours, consisting of contact lectures, individual reading tasks, different individual and group course assignments.

Sisältö

The student
- understands sustainability as a competitive business tool
- reflects CSR from marketing point of view
- takes the customer requirements and expectations into consideration in company's strategic planning
- provides ideas related to CSR and sustainability marketing

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Basics of marketing. For second and third year students.

Arviointimenetelmät

- small group assignments and/or case studies
- major group assignment
- individual Moodle-test
- individual peer-review
- active participation in online lectures and discussion areas

Arviointiasteikko

1-5

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

Sufficient (1)
- Student has achieved the objectives of the course sufficiently.
- The student demonstrates his / her theoretical knowledge of the subject area unclear.
- The student is able to apply some of the theories into practice.
- Participation in team assignments.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

Good (3)
- Student has achieved the objectives of the course in a consistent manner.
- The student demonstrates his / her theoretical knowledge of the subject area relatively clear.
- The student is able to apply theories into practice in a good way.
- Active contribution to the team assignments.

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

Excellent (5)
- Student has achieved the objectives of the course in an excellent manner.
- The student demonstrates his/her theoretical knowledge of the subject area in detail.
- The student is able to apply theories into practice in an excellent way.
- Active contribution to the team assignments.