Study Guide

Learning outcomes

The student is able to
- form the basis of the strategy - the values, mission and vision of the organization and understand the strategic objectives.
- apply and evaluate key performance indicators (KPIs) for strategy implementation.
- use balanced scorecard (BSC) approach to measure and improve performance.
- participate in the development of the organization's strategy process.

Implementation and methods of teaching

Online lectures and teamwork according to time-table.
Students will also prepare assignments and presentations.

Learning material and recommended literature

The learning materials for the course can be found on the Moodle. The following also serve as good materials:
Strategic Management: Global Cultural Perspectives for Profit and Non-profit Organizations, Marios I. Katsioloudes, 2006 Elsevier. Part 1, Part 2 and chapter 7 in Part 3, pages from the beginning to page 222

And other relevant material made available through the Moodl

Learning environment

Online lectures an teamwork according to time-table. Moodle-workspace also used for instructions and assignments.

Student time use and work load

5 ECTS = about 135 hours of student work. Lectures, team work, assignments and independent studying

Contents

- Introduction to strategy
- Principles of strategic management
- Strategic planning and analysis
- Strategy process
- The balanced scorecard

Assessment criteria

More detailed information can be found in the course Moodle.

Assessment scale

1-5

Failed (0)

Failing to reach the level of 1 according to the evaluation criteria.

Assessment criteria: level 1 (assessment scale 1–5)

Student has basic knowledge of strategic management.

Assessment criteria: level 3 (assessment scale 1–5)

Student has good knowledge about strategic management and understands its role in leading and developing an organization.

Assessment criteria: level 5 (assessment scale 1–5)

Student has excellent knowledge and understanding of the meaning of strategic management and its different dimensions. Student is able to utilize this knowledge in business development and analysis.