Study Guide

Learning outcomes

Proficiency level: B2

A student is able to
- prepare materials for and deliver presentations confidently and effectively in front of an audience
- perform in other public speaking situations at work
- promote business and personal brands
- manage personal branding and networking through various media.

Implementation and methods of teaching

The course will consist of lessons on campus as well as online coursework.

Methods of delivering the course will vary, and could contain a mix of the following:
- Lectures
- Discussions
- Group work
- Individual work
- Peer and self-assessment

Timing and attendance

All lessons for the course will be held on campus. There will be 1 x 2 hour lesson roughly every second week, except for the spring break week (calendar week 9).

It is possible that work relating to assignments will take place in the lessons. Replacement activities will not be provided for those students who cannot attend lessons.

In the case that the course cannot be held on campus, lessons will be held online via Zoom, but students will be notified of this change by the teacher if this occurs.

Learning material and recommended literature

All learning materials will be provided by the teacher in lessons and online through Moodle.

Learning environment

The course will be delivered through the following learning environments:
- Classroom learning on campus
- Flipped learning
- Blended learning

Student time use and work load

The estimated workload for students is 135 hours. This includes attending lessons and all coursework.

Contents

The course will include most or all of the topics listed below in some form.

Topics:
- personal branding and self-promotion
- job interviews
- CV/LinkedIn
- job hunting/networking
- social media marketing
- introduction to meetings
- presentations (live and online)

Additional information for students: previous knowledge etc.

The course is taught at skill level CEFR B2. If you have concerns about the level of your language skills, you should discuss this with the teacher right at the beginning of the course.

If you have previous studies or work experience that you feel is equivalent to this course, then you should contact the teacher via email to discuss applying for Recognition of Prior Learning.

Assessment criteria

All compulsory assignments must be completed by the given deadlines. Any concerns about completing coursework by the given deadlines should be discussed with the teacher in advance of assignment deadlines.

Some assignments will be graded 0-5 and completion of other coursework will also contribute to the final course grade.

More information on specific assignments will be provided when the course commences.

Assessment scale

1-5

Failed (0)

The student cannot convey messages at the required level or meet task requirements.

Assessment criteria: level 1 (assessment scale 1–5)

The student has satisfactory knowledge of the course content.

The speech is understandable with some difficulty to follow. Interaction is mostly missing. The speech is hesitant, pauses are rather long and pronunciation mistakes sometimes make it hard to understand the message. The student uses only basic structures and makes some mistakes.

The student is able to give basic presentations in English. The student has not fully reached the professional standard required to present and promote themselves in professional settings.

Written communication consists of simple expressions and there are plentiful mistakes. The language is clumsy, but the message is delivered.

Assessment criteria: level 3 (assessment scale 1–5)

The student has a good knowledge of the course content.

The student communicates in English well, interacts adequately, and uses means of nonverbal communication. The speech is fairly easy to follow. The speech is fluent and clear, but pauses, hesitations, and pronunciation mistakes may occur.

The student is able to give professional and coherent presentations in English. The student is able to apply the acquired skills in professional settings in English.

Written communication is quite fluent, clear, and mostly correct. The structures and professional vocabulary are adequate to deliver the message. Minor mistakes occur concerning the genre and/or style.

Assessment criteria: level 5 (assessment scale 1–5)

The student has an excellent knowledge of the course content.

The student communicates in excellent English. Interaction is very skillful, and nonverbal communication effectively supports spoken words. The speech is targeted, extremely logical, relevant, and consistent. The speech (language, pronunciation and intonation) is fluent, clear, accurate, and naturally paced.

The student is able to give professional, coherent, and fluent presentations in English. The student has found their own personal style in promoting themselves professionally.

Written communication is very fluent and versatile. The student uses varied structures and extensive professional vocabulary, making occasional mistakes only in the most complex structures. The student can deliver the message effortlessly in the appropriate, genre-specific style.