Customer Relations and Marketing (5 cr)
Code: AL00CD61-3031
General information
Enrollment
20.11.2023 - 12.01.2024
Timing
16.01.2024 - 14.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
0.5 op
RDI portion
2 op
Mode of delivery
90 % Contact teaching, 10 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
20 - 50
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTILII24K
Small groups
- Lecture 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5