Study Guide

Learning outcomes

The student is able to
- create a marketing plan
- utilize various marketing methods and produce a marketing campaing for a publication
- use various media channels in marketing.

Implementation and methods of teaching

• Lectures as face-to-face teaching
• As a project task, a calendar project and its marketing
• Being there and participating in the discussion

Timing and attendance

The lectures take place between 1 September and 21 December 2023
Attendance 80%

Learning material and recommended literature

• Computer program for visual presentations
• Pen and paper
• Visual material of the calendar
• Senses and brain
• Previous calendars and their marketing material

Alternative completion methods

- - -

Working life cooperation

The course aims to cooperate with partners from previous calendar projects as well as with new companies.

Learning environment

The course lectures are implemented as face-to-face teaching.

Contents

The course lectures are implemented as face-to-face teaching.
The lectures contain audio-visual material and class assignments to be carried out in groups.
In the course, a brand concept for a calendar project is designed.
Attendance and participation in the discussion and participation in marketing efforts are essential to the nature of the course.

Assessment criteria

Accepted or rejected

Assessment scale

Approved/Failed