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Destination Development (3 op)

Toteutuksen tunnus: AL00CN09-3001

Toteutuksen perustiedot


Ilmoittautumisaika

21.11.2022 - 08.01.2023

Ajoitus

16.01.2023 - 24.02.2023

Opintopistemäärä

3 op

Toteutustapa

Lähiopetus

Yksikkö

Liiketoiminta (LAB)

Toimipiste

Lappeenrannan kampus

Opetuskielet

  • Englanti

Paikat

0 - 40

Koulutus

  • Bachelor's Degree Programme in Tourism and Hospitality Management

Opettaja

  • Ilkka Lehtola

Opetusryhmät

  • Luennot (Koko: 0. Avoin AMK: 0.)

Ryhmät

  • LLPREX23KH
    Saapuvat vaihto-opiskelijat 23K, pitkät vaihdot, hotelli- ja ravintola-ala, Lappeenranta
  • LLABTO23H
    Täydentävä osaaminen (AMK) 2023, Liiketoimintayksikkö
  • LLPRHOMA21S
    Bachelor's Degree Programme in Tourism and Hospitality Management 21S Lappeenranta

Pienryhmät

  • Luennot

Osaamistavoitteet

The student is able to:
- understand what is tourism destination and what could make them successful
- analyze key issues of destination eg. destination attractions and elements, stakeholders and operators (public and commercial), coordination and management of the destination
- find out current documents from destination´s development plans, point out planned actions and make conclusion from the intended actions

Toteutustapa ja opetusmenetelmät

Lectures, exercises/case studies, course assignment
Registration and acceptance to courses. Students secure their place by attending the initial lesson or by submitting the first learning assignment (=exercise 1) within given deadline.

Ajoitus ja läsnäolo

16.1.-24.2.2022
Optional professional visit to Matka2023 Travel Fair Helsinki Thu 19.1. - registration: https://matka.messukeskus.com/tradevisitors/?lang=en#register
Course kick-off 25.1. at 12.15. classroom A3040.
Final deadline for exercises and assignment return is Fri 10th of March 2023
Registration and acceptance to course: Students secure their place by attending the initial lesson or by submitting the first learning assignment (=exercise 1) within given deadline.

Oppimateriaali ja suositeltava kirjallisuus

Material available on moodle learning platform

Oppimisympäristö

Combination of classroom teaching and independent studies

Opiskelijan ajankäyttö ja kuormitus

Lectures, case-studies, assignment, individual distant learning

Sisältö

Definitions and basic elements of the tourism destination, types of tourism vs. destination, destination stakeholders, products of the destination, destination management issues, challenges, seasonality in tourism

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Pre -requirements: Completed course "Basics of Tourism" or comparable knowledge

Arviointiasteikko

1-5