Study Guide

Learning outcomes

The student is able to:
- Explain growth hacking’s principles and uses in achieving marketing management growth
- Knows the basis of entrepreneurial marketing and can make use of innovative procedures in a fast changing digital operating environment taking into account scarce resources
- Is able to apply targeted growth hacking techniques in fast trials
- Is able to make use of marketing analysis and marketing technologies in building customer experience
- Is able to plan, optimize and develop companies’ analytical processes to improve profitability

Implementation and methods of teaching

The student enrolls on Digital Marketing Agency Lably AL00CU86 and makes decisions of the courses in Peppi to be completed after the start of the course. Learning outcomes will be determined based on the course selections and completions by the student.

The course Expert in the Digital Marketing Office AL00CU87 (5 ECTS) is a mandatory part of the studies in Lably.

Additionaly, the student must choose 15-30 credits worth of courses from the following:
• Digital marketing planning and management AL00CU57
• Content Creation AL00CU58
• Integrated Marketing Communication AL00CU59
• Growth Hacking AL00CU60 (prequisite: Digital marketing planning and management)
• E-commerce AL00CU61
• Brand Building AL00CU62
• Expert in a Digital Marketing Agency AL00CU87

Assessment scale

1-5