Study Guide

Implementation and methods of teaching

Online course - LAB Mooc

Timing and attendance

7.11.2022-17.2.2023

Learning material and recommended literature

This module consists of seminar-style learning, readings, lectures, tutoring sessions,
independent study, group discussion, group work and web based learning methods
like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.),
Learning Management Systems (like Moodle), Cloud storage, etc.).

Alternative completion methods

1 st aTask: Preparation of an Overview of modern and common wooden fassade materials
or
1 st b Task: Trendscouting – Modern Materials and Colours in Furniture and Interior
Design in your country
2 rd Task: Tactile Surface Testing- you will have to do tactile tests with 20 persons in
your surrounding (preferred students)
3 th Task: A smell survey
4 th task: find some special smoking recipes for cooking
5 th tasks: find and publish good multisensual marketing examples in Forum 1

Exam retakes

To be discussed with the lecturer

Learning environment

LAB Mooc

Student time use and work load

5 ECTS
5 x 27 hours = about 131 hours students workload

Contents

Introduction
1. Introduction
Best Practice Examples

2. First Sense The Eyes
Application of Multisensual Marketing Exterior – For fassade systems
Application of Multisensual Marketing Interior – Trends in Furniture and
Interior Design

3. Second Sense – The Ears
4. Third Sense – The Nose
5. Fourth Sense The Skin
6. Fifth Sense The Tounge

Additional information for students: previous knowledge etc.

Basic knowledge in Marketing is needed

Assessment criteria

1 st task forms 30% of final course grade
2 nd task forms 50% of final course grade
3 rd task forms 15% of final course grade
4 th taks forms 5%of final course grade
To pass the course with positive grad

Assessment scale

1-5