Marketing Communication and Branding (5 cr)
Code: AM00BV82-3008
General information
Enrollment
21.11.2022 - 08.01.2023
Timing
01.01.2023 - 31.07.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Service Design (in Finnish), (2021, 2022, 2023)
Teachers
- Sara Bengts
- Heikki Nuutinen
Scheduling groups
- Luennot (Size: 0. Open UAS: 0.)
Groups
-
MLTIPAL21K
Small groups
- Luennot 1
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding
Assessment scale
1-5