Brand Building (5 cr)
Code: AL00CI64-3002
General information
Enrollment
21.11.2022 - 15.01.2023
Timing
20.04.2023 - 31.05.2023
Number of ECTS credits allocated
5 op
Virtual portion
2 op
RDI portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 40
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Tiina Pernanen
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23H
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- understand the importance of a brand to a company’s competitiveness and profitability
- describe the various stages of building a brand
- interpret various components as part of a successful brand
- do a starting-point analysis as part of brand building process
- create a plan for building a brand
Assessment scale
1-5