International Marketing (5 cr)
Code: AL00CJ46-3005
General information
Enrollment
15.05.2023 - 01.09.2023
Timing
11.09.2023 - 08.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence and optional courses taught in English: Bachelors
Teachers
- Jukka Korre
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO23-24EComplementary competence (Bachelor's) 2023-2024, Faculty of Business and Hospitality Management
-
LLTIEX23S2
-
LLTIEX23S1
Small groups
- Luennot 1
Learning outcomes
The student is able to:
- explain the relevant trends and issues to be considered in developing a future international business opportunity.
- develop a strategic approach to developing the future international business opportunity. Concepts such as working in projects, co
creation, collaborative networks, design thinking, circular economies, blue ocean and creating new market spaces will be explored.
- recommended solutions that could be implemented in actualising the chosen strategy to create the international business opportunity.
Implementation and methods of teaching
Theory and Practice of International Marketing
- Campus lectures
- Group meetings
Timing and attendance
Campus lessons are mandatory
Learning material and recommended literature
Materials provided by the lecturer
Assessment criteria
Active participation in:
- The lectures
- Class exercises
- Presentations
- Group work
Assessment scale
1-5