Study Guide

Learning outcomes

Student is able to
- understand entrepreneurship through personal development
- find and utilize different customer oriented business opportunities
- evaluate profitability of business idea
- develop business models

Implementation and methods of teaching

This course will be taught via weekly classroom lectures. Students will work in teams to create a business plan. Each week new topics will be covered and students will have weekly assignments to update their business plans.

Timing and attendance

A lot of group work will be carried out in class. Attendance at the first lecture is compulsory. Students must attend 90% of the lectures.

Learning material and recommended literature

No further reading required, everything will be covered in the lectures.

Assessment criteria

Students will be assessed on the business plans and accompanying pitch videos which they produce. 2/3 of the evaluation will be based upon the business plan and 1/3 upon the pitch video.Students will receive a grade based upon the performance of their group.

Assessment scale

1-5

Failed (0)

Failure to attend 90% of the sessions.

Failure to produce a business plan and pitch video of sufficient quality.

Assessment criteria: level 1 (assessment scale 1–5)

Attendance at 90% of the sessions.

Producing a business plan and pitch video which highlights a basic understanding of the topics covered.

Assessment criteria: level 3 (assessment scale 1–5)

Attendance at 90% of the sessions.

Producing a business plan and pitch video which highlights a good understanding of the topics covered. Ability to produce reasonably realistic financial forecasts.

Assessment criteria: level 5 (assessment scale 1–5)

Attendance at 90% of the sessions.

Producing a business plan and pitch video which highlights an in-depth good understanding of the topics covered. Ability to produce realistic financial forecasts which are well justified.