Marketing Psychology (5 cr)
Code: AL00CI65-3002
General information
Enrollment
20.11.2023 - 05.01.2024
Timing
24.01.2024 - 10.04.2024
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Seats
20 - 100
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jussi Mozo
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTOMA
-
LLABTO23-24
Small groups
- Online lecture 1
Learning outcomes
The student is able to:
• describe why marketing influences us and the basis of this influence
• name and choose appropriate influencing methods for different situations
• justify professionally to different stakeholders, how they should carry out their marketing
Assessment scale
1-5