Customer Relations and Marketing (5 cr)
Code: AL00CD61-3030
General information
Enrollment
15.05.2023 - 01.09.2023
Timing
12.09.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business Information Technology (in Finnish)
Teachers
- Jussi Mozo
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
Groups
-
LLTIIT23S
Small groups
- Verkkoluento 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5