Knowing the Customer and Business Environment 1 (5 cr)
Code: AL00CL57-3002
General information
Enrollment
15.05.2023 - 01.09.2023
Timing
01.08.2023 - 31.05.2024
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Ville Lehto
Groups
-
LLPRLII22SM
Learning outcomes
Students are able to:
-create customer understanding on a need-oriented basis
-assess the customer's needs and outline the purchase decision process
-assess the operating environment (e.g. PESTEL)
-apply marketing research methods
-do competitor analysis
Assessment scale
1-5