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Customer Relations and Marketing (5 cr)

Code: AL00CD61-3027

General information


Enrollment

15.05.2023 - 01.09.2023

Timing

04.09.2023 - 03.12.2023

Number of ECTS credits allocated

5 op

RDI portion

3 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish

Seats

0 - 40

Degree programmes

  • Bachelor's Degree Programme in Business (in Finnish)

Teachers

  • Tiina Pernanen

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)

Groups

  • LLTILII23SH1

Small groups

  • Luennot 1

Learning outcomes

The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company

Assessment scale

1-5