Customer Relations and Marketing (5 cr)
Code: AL00CD61-3026
General information
Enrollment
15.05.2023 - 01.09.2023
Timing
04.09.2023 - 15.12.2023
Number of ECTS credits allocated
5 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business (in Finnish)
Teachers
- Outi Katajamäki
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
- Tentti 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRLII23SJ
-
LLPRLII23SM
-
LLPRLII23SL
Small groups
- Luennot 1
- Harjoitukset 1
- Tentti 1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Implementation and methods of teaching
- Joint lectures
- Group meetings/group exercises
- A customer oriented approach to business
- Marketing environments
- Consumer behaviour and the purchasing process
- Marketing strategy
- The competitive tools of customer-oriented marketing
- Principles of selling
Timing and attendance
According to timetables
Learning material and recommended literature
- Moodle material
- Lecture notes
- Articles/videos
- Course book: Yrityksen Asiakasmarkkinointi, S. Bergström, A Leppänen.
Exam retakes
- EXAM and two extra EXAMs to repeat
Learning environment
-Moodle/Internet
Student time use and work load
5 op x 27 hours = 135 hours students work
Contents
-Key concepts in marketing and customer-centric business
-Steps in the marketing and sales process
-Identify customer needs, customer value and understand their importance to the success of the company.
Assessment criteria
- Active participation
- Presentations
- Groupworks
- Exercise
- Exam
Assessment scale
1-5
Assessment criteria: level 1 (assessment scale 1–5)
Student has achieved the objectives of the course sufficiently.
Student understands the basic principles of marketing
Student is able to apply some of the course related professional marketing concepts.
Assessment criteria: level 3 (assessment scale 1–5)
Student has achieved the objectives of the course in a consistent manner.
Student understands the basic principles of marketing well.
Student is able to apply most of the course related professional marketing concepts.
Assessment criteria: level 5 (assessment scale 1–5)
Student has achieved the objectives of the course in an excellent manner.
Student understands the basic principles of marketing very well.
Student has good capabilities to apply all of the course related professional marketing concepts.