Customer Relations and Marketing (5 cr)
Code: AL00CD61-3025
General information
Enrollment
15.05.2023 - 01.09.2023
Timing
28.08.2023 - 04.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Bachelor's Degree Programme in Business and Logistics (in Finnish)
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLPRLII23SV
-
LLTILIL23SV
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
Approved/Failed