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Innovation, Productization and Branding 2 (5 cr)

Code: AL00CL61-3001

General information


Enrollment

15.05.2023 - 01.09.2023

Timing

01.08.2023 - 30.04.2024

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lappeenranta Campus

Teaching languages

  • Finnish

Seats

0 - 30

Degree programmes

  • Bachelor's Degree Programme in Business (in Finnish)

Teachers

  • Jyri Hänninen

Groups

  • LLPRLII21SM

Learning outcomes

Students are able to:
-innovation process
-understands the importance of products and brands
-apply innovation methods and productization and branding tools
-pricing process and know how to apply pricing methods

Assessment scale

1-5