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Storytelling as a Tool in Hospitality Industry (5 cr)

Code: KVV0379-19002

General information

Enrollment

01.08.2022 - 20.08.2022

Timing

22.09.2022 - 31.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

RDI portion

1 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages

  • Finnish
  • English

Degree programmes

  • Complementary competence, Bachelor's (in Finnish)

Teachers

  • Lari-Pekka Ruotsi

Scheduling groups

  • Kick-off (Size: 0. Open UAS: 0.)

Groups

  • HOTRA18B
    HOTRA18B
  • HOTRA18A
    HOTRA18A
  • HOMA18B
    HOMA18B
  • HOMA19
    Bachelor's Degree Programme in Tourism and Hospitality Management 19S, Lappeenranta
  • HOMA18A
    HOMA18A
  • LLTIMATLI22S
  • LLPRHOMA22S
    Bachelor's Degree Programme in Tourism and Hospitality Management 22S Lappeenranta
  • LLABTO22H
  • LLPRHOTRA22S
  • LLPRHOMA20S
  • 04MATK19S
  • LLTIMATLI21S
  • LLTIMATLI20S
  • LLPRHOTRA21S
  • HOTRA19R
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S19, ravintolan liikkeenjohto, Lappeenranta
  • HOTRA19H
    Hotelli- ja ravintola-alan liikkeenjohdon koulutus S19, hotellin liikkeenjohto, Lappeenranta
  • LLPRHOTRA20S
  • LLPRHOMA21S

Small groups

  • Verkkoluento 1

Learning outcomes

.

Implementation and methods of teaching

Distance learning, hop-in-hop-out

Timing and attendance

Starting 22.9.2022 (kick-off)

Learning material and recommended literature

Storytelling työkaluna - Tallentum, available also as an e-book

Alternative completion methods

Distance learning, Students will create 5 different stories using five different storytelling methods

Working life cooperation

Students prepare a birth or business story for a (Finnish) company.
Normally, the student himself negotiates and applies for corporate.
The implementation method is agreed upon together with the company. I
It could be:
1. a written story
2. a cartoon or cartoon story
3. presentation prepared and animated with presentation graphics and recorded
4. podcast
5. video story or short film

Learning environment

Distance learning

Student time use and work load

This is about an 120 hours course

Contents

The student becomes familiar with different kinds of storytelling methods, like:
1. a written story
2. a cartoon or cartoon story
3. presentation prepared and animated with presentation graphics and recorded
4. podcast
5. video story or short film

------------------------------------------

Story topics, for which the student himself always chooses a different implementation method, are:
1. the origin story of the company
2. an unpleasant story aimed at the company's personnel and/or stakeholders
3. recruitment story
4. the sales story of one of the company's products or product families
5. narrative strategy

It takes about 3 weeks to think about, write a script, and implement one story.
-------------------
After the course, the student can independently create different types and variously productized, customer-oriented stories, for the use of personnel management, marketing and strategy.
He understands and knows how to use the value-added communication methods offered by stories.

Additional information for students: previous knowledge etc.

During the course, we will possibly organize 1-2 story-based clinic-type learning meetings online (or possibly also as a hybrid) if, for example, some students are eager to make a slightly larger video story as team learning

Each student prepares a self-evaluation of his own story, and in addition, each story is also peer-reviewed.

Assessment criteria

Self-evaluation as well as peer evaluations

Assessment scale

1-5