Study Guide

Learning outcomes

The student is able to
- analyse global success stories and identify success factors
- become aware of and understand how a country’s culture influences national and individual mode of thinking and behaving
- become aware of cultural differences in global business

Implementation and methods of teaching

We will be having campus classroom sessions. We´ll be talking about fundamentals of business and analyzing, why certain companies have been successful and why others operating in the same industry have failed. Is there some kind of secret formula explaining or forecasting success or failure?
If you are or planning to be a
-Product manager
-Sales manager
-Analyst
-Entrepreneur
You are asked to do, or you feel that you need to analyze
-Competition
-Customers
-New potential markets
-Investment opportunities
-Business Plan
-Etc
You need to know, how to
-Write text
-Find information and analyze it`s reliability
-How to justify and defend your thoughts and findings
-How to make suggestions based on your research
-Avoid making stupid decisions and even loosing money

Timing and attendance

We´ll be talking about interesting and current global business topics. So, naturally you want to be present and bring your value add to the conversation.

Learning material and recommended literature

I`ll give you articles to read, videos to watch and P&L sheets to analyze.

Assessment criteria

You find yourself a company to study. You write a report about that case company. 80% of your grade is based on that report. 20% is about how enthusiastically you participate during classroom sessions.

Assessment scale

1-5