Online Business (5 cr)
Code: AL00CB63-3002
General information
Enrollment
01.07.2022 - 04.09.2022
Timing
29.08.2022 - 02.12.2022
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- English
Degree programmes
- Complementary competence, Bachelor's (in Finnish)
Teachers
- Antti Salopuro
Scheduling groups
- Toteutuksen opetusryhmä 1 (Size: 0. Open UAS: 0.)
Groups
-
LLABTO22H
Small groups
- Toteutuksen opetusryhmä 1
Learning outcomes
The student is able to
- evaluate online business models as part of a company's business strategy
- recognise the resource needs of online business
- plan and describe a customer-oriented service process utilising a web store
Implementation and methods of teaching
Virtual miniprojects, articles written, research, group works and presentations. All assignments include self and peer assessment. Some contact lessons are compulsory (roughly every second week). During the virtual assignments there are no lessons. The actual timing of these lessons will be informed during the course.
Timing and attendance
Material (or pointers to it) will mainly be provided by the teacher via Moodle.
Contents
The current and future trends of web business. Legislation and regulation of web business. Conversion rate optimization. Online business models and how they meet the requirements of company's business strategy.
Assessment criteria
Evaluation of artifacts produced in groups and/or by individual work. Peer review in most assignments.
Assessment scale
1-5
Failed (0)
The student has no understanding of established online business models. Student is not able to explain the relevant concepts of online business.
Assessment criteria: level 1 (assessment scale 1–5)
The student understands established online business models. The student has a rough idea of the relevant concepts of online business
Assessment criteria: level 3 (assessment scale 1–5)
The student understands established online business models. The student is able to explain the relevant concepts of online business
Assessment criteria: level 5 (assessment scale 1–5)
The student understands established online business models. The student is able to apply the relevant concepts of online business in practice