Opinto-opas

Osaamistavoitteet

Student understands customer's buying process in both B-to-C and B-to-B business environment and knows how to plan operations of value creation and marketing accordingly.

Toteutustapa ja opetusmenetelmät

Lessons on campus
Compulsory group works and/or individual assignments (announced at the beginning of the course)
Written exam

Ajoitus ja läsnäolo

Lessons on campus according to timetable in TimeEdit
Compulsory participation on first lessons
Compulsory participation on assignment presentations (announced at the beginning of the course)

Oppimateriaali ja suositeltava kirjallisuus

Lecture material delivered on course Moodle

Uusintamahdollisuudet

Course exam at the end of the course on last lessons
Reexams autumn 2022, dates announced at the beginning of the course

Oppimisympäristö

Campus, Moodle

Opiskelijan ajankäyttö ja kuormitus

4 credits = 108 hours of student's work
Lessons 50%
Assignments 10%
Independent individual learning 40%

Sisältö

Different motivations of consumer and organisational buyers. Strategy formulation for approaching consumer and organisational buyers. Recognising the importance of relationship management.

Lisätietoja opiskelijalle: mm. edeltävä osaaminen

Principles of Marketing or respective knowledge

Arviointimenetelmät

Written exam graded 0-5, assignments graded passed/not passed

Arviointiasteikko

1-5

Hylätty (0)

Failing to reach the level 1 according to the evaluation criteria

Arviointikriteerit: taso 1: (arviointiasteikko 1-5)

1 = Student has basic knowledge of differences of consumer and business buying behaviour.

Arviointikriteerit: taso 3 (arviointiasteikko 1-5)

3 = Student has good knowledge about both consumer and business buying behaviour and understands how this affects companies' marketing strategies

Arviointikriteerit: taso 5 (arviointiasteikko 1-5)

5 = Student has excellent knowledge and understanding of customer buying behaviour and is able to utilise this knowledge in company marketing.