Study Guide

Learning outcomes

To familiarise students with the basics of business networking and central concepts of cooperation and collaborative activity in tourism trade.
Introduces variety of networks and tools for networking.
Students will learn definition and content of social capital related to tourism.
Tools and analytics for building, managing and measuring social capital.

Implementation and methods of teaching

Lectures, Material and tasks in Moodle, Essays
Passing the course:
Complete and approval of all tasks
Moodle exam(s)
Feedback of the course:
After the course

Timing and attendance

Complete all tasks

Learning material and recommended literature

Pdf`s are provided in the course, no need to look in advance

Exam retakes

Grading is based on final analysis task

Learning environment

E-learning (Moodle)

Student time use and work load

1cr lectures
1cr materials and tasks
1 cr exam(s)

Contents

Goals:
The goal is to enchange the understanding of social media in marketing, customer service etc. in Tourism business
Level 1:To learn basics about social media tools and platforms
Level 3: Understand the possibilities of social media tools and platforms in marketing, Customer service etc.
Level 5: Being able to use and analyze social media tools and platforms in Tourism business

Assessment criteria

Based on final task

Assessment scale

1-5

Failed (0)

Task not approved

Assessment criteria: level 1 (assessment scale 1–5)

Only remember the basics of the course content

Assessment criteria: level 3 (assessment scale 1–5)

Understands the possibilities of social media in tourism business

Assessment criteria: level 5 (assessment scale 1–5)

Understands, can analyze, evaluate and create new theory related to social media in tourism business.
Being able to use knowledge of the social media tools and platforms