Study Guide

Learning outcomes

Students learn the principles of Service Design and to learn to use different kinds of service design tools.

Implementation and methods of teaching

Lectures, groupwork.

Timing and attendance

Lectures and seminars are compulsory.

Learning material and recommended literature

Material is given by the teacher.

Learning environment

Skinnarila Campus.

Contents

During the course, students will do a project planning a new service concept through which they will learn basic concepts and tools for service design.
Creative problem-solving process: clarification, ideation, development, and implementation is followed.

Assessment criteria

Project presentation.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

The student knows what is service design.
The student understands the need for customer-centered thinking and knows what customer profiles are.
The student recognizes tools and methods for service design.

Assessment criteria: level 3 (assessment scale 1–5)

The student understands the basic concepts of service design and the role of service design in business.
The student knows how to create simple customer profiles and understands the benefits of customer-centered design.
The student can apply some of the service design tools and methods in their own work.

Assessment criteria: level 5 (assessment scale 1–5)

The student understands the benefit of service design for business and can evaluate the use of basic concepts in different situations.
The student knows how to create customer profiles and use those while designing services.
The student can deliberately apply tools and methods of service design and is capable to evaluate the effect of those on the final result.