Study Guide

Learning outcomes

The student is able to
- design, orchestrate and manage customer’s experiences
- create meanings and meaningful contents and solutions in tourism and leisure
- apply design and user-centrism in development of tourism, hospitality and leisure services and business

Implementation and methods of teaching

The course consists from contact lessons, literature and a group work.

Timing and attendance

Contact lessons will be given according to the schedule. All contact lessons will be available also in Teams as online and recorded at the Moodle platform of the course. Group work meetings with the teacher will be organized as Teams meetings.

Learning material and recommended literature

Course material available in Moodle

Alternative completion methods

Not available

Working life cooperation

Group work as a real business case

Exam retakes

No final exam, tasks made in Moodle

Learning environment

Contact lessons
Moodle platfrom
Group works
Meetings with the teacher

Student time use and work load

Contact lessons 8 x 1h 30 min
Individual study and literature 48 h
Group work 60 h

Contents

Experience Design as a principle of the bussiness, strategy and tools, implementing an Experience Design project.

Assessment criteria

Grading 1-5 as an average from the tasks and a group work

Assessment scale

1-5

Failed (0)

The student has not achieved the learning objectives.

Assessment criteria: level 1 (assessment scale 1–5)

The student knows how
- use individual professional concepts and demonstrate familiarity with the knowledge base in the field
- describe the starting points, needs and rationale for the action

Assessment criteria: level 3 (assessment scale 1–5)

The student knows how
- use key professional concepts consistently
- identify and justify the starting points, needs and rationale for the action.

Assessment criteria: level 5 (assessment scale 1–5)

The student knows how
- use professional concepts competently
- compare the different operational options, justifying them