Planning Marketing (3 cr)
Code: KMR0516-19004
General information
Enrollment
19.11.2021 - 14.01.2022
Timing
10.01.2022 - 01.03.2022
Number of ECTS credits allocated
3 op
Mode of delivery
Contact teaching
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lappeenranta Campus
Teaching languages
- English
Degree programmes
- Bachelor's Degree Programme in Tourism and Hospitality Management
Teachers
- Outi Katajamäki
Scheduling groups
- Luennot 1 (Size: 0. Open UAS: 0.)
- Presentaatiot 1 (Size: 0. Open UAS: 0.)
- Harjoitukset 1 (Size: 0. Open UAS: 0.)
Groups
-
LLPRHOMA20S
-
LLPREX22KH
Small groups
- Lectures
- Presentations 1
- Harjoitukset 1
Learning outcomes
To learn the basics of marketing planning and understand the role of marketing strategy in succesful marketing operations.
Implementation and methods of teaching
The course consists of lectures, contact classes primarily in-class and group assignments on the case company.
Timing and attendance
Classes are taking place approx. 8 times. During these sessions marketing plan on the case company will be processed. Participation is required.
Learning material and recommended literature
Lecture materials plus materials gathered by the students.
Alternative completion methods
No alternative ways to get the course comnpleted.
Working life cooperation
Course focuses on planning and executing company X's marketing communication.
Learning environment
On campus.
Student time use and work load
3 ects = 81 hours
Contents
To learn the basics of marketing planning and understand the role of marketing strategy in succesful marketing operations.
Additional information for students: previous knowledge etc.
Principles of Marketing, 1st year course
Assessment scale
1-5