Study Guide

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding

Implementation and methods of teaching

Lectures, tasks, presentations and discussions. Feedback will be given on the last day.

Timing and attendance

The schedule is in Moodle. Obligatory presence on the first day, lectures and presentations. There is no need for additional tasks when absent, but tasks have to be completed within given time. Participation on group work is mandatory.

Learning material and recommended literature

Learning materials and the list of literature are in Moodle.

Alternative completion methods

Presented evidence of skills and knowledge in e.g. working life.

Working life cooperation

If possible the main task is a co-operation project.

Learning environment

At Mukkulankatu campus and Moodle learning environment.

Student time use and work load

Tasks 50 %, lectures and exam 25 %, literature ja learning tasks 10 %, presentations and discussions 15 %.

Contents

During the course the meaning of marketing communication and branding in theory and practice will be clarified. The main task is to make a marketing communication and branding plan using industry methods.

Additional information for students: previous knowledge etc.

This course will be virtual learning using zoom and moodle platforms. Group work mentoring sessions will also happen via zoom.

Assessment criteria

Tasks 80 %, presentations and discussions 20 %.

Assessment scale

1-5

Assessment criteria: level 1 (assessment scale 1–5)

A1 Is able to consistently use the professional terminology of marketing commuication and branding and argue actions using industry methods.
B1 Is able to apply diversely learnt methods and processes.
C3 Is able to act customer-orientated.

Assessment criteria: level 3 (assessment scale 1–5)

A1 Is able to use broad-based the professional terminology of marketing communication and branding and communicate taking in consideration the target group..
B1 Is able to choose suitable methods and processes for actions and argue the decisions.
C3 Is able to take appropriately in consideration the needs of the target group.

Assessment criteria: level 5 (assessment scale 1–5)

A1 Is able to expertly use the professional terminology of marketing communication and based on those build a functional plan.
B1 Is able to choose, combine and develop suitable methods and processes for actions
C3 Is able to take responsibility of the whole service process.