Johanna Heinonen-Kemppi
Johanna Heinonen-Kemppi
Book: Prebensen, N. K., Chen, J. S., & Uysal, M. S. (2014). Creating Experience Value in Tourism. Wallingford, England; Boston, Massachusetts: CABI. (Full text available in Ebrary) Articles and other material available in Moodle
100 % online course, with online lessons and online self-study material (individual assignments) Flipped classroom (pre-learning materials, their presentation and interactive meetings), active participation Collaboration with companies (e.g. visitors and practical cases)
Grading 0 (failed) - 5 (excellent) Grade is divided into several parts * Individual assignments 40 % * Experience design project and presentation 40 % * Active participation to the discussions 20 %
Englanti
12.01.2023 - 29.05.2023
21.11.2022 - 08.01.2023
Ilmoittautuminen Pepissä https://peppi.lab.fi
Liiketoiminta (LAB)
Johanna Heinonen-Kemppi
Master's Degree Programme in Business Administration, International Tourism and Event Management
Verkkokampus
1 op
5 op
1-5
During the course student will write a plan to create an innovative new experience or for his/her own company, if agreed by the teacher Also RDI connected task will be available
Student can revise the assignments and the report twice after the course end
The course starts on 12.1.2023 and it must be finished by 29.5.2022 at the latest. A closer timetable is available in Moodle.by the beginning of year 2023 There are three online sessions for contact teaching and exchanging ideas and thoughts. These are * Thursday 12.1.2023 at 9 - 15.30 * Friday 17.2.2023 at 9 - 15.30 * Thursay 16.3.2023 at 9 - 15.30
Moodle
5 credits means 110 hours of working time for student. This will be diveded evenly across the weeks, meaning approx 8 hours (one working day) per week in average.
The course focuses particularly on consumer service experience and the value creation in tourism industry. In this course tourist experience is used as an example for a typical experiential service. Concepts and reading about experiential marketing, experience industry, customer value, (new) product/service development, design of experiential services, service design tools and approaches Discussions of the topics and (co-)creation of an commercial experience
If student fails one part or several parts of evaluation (individual assignments, experience design project and presentation, active participation)
Student passes all the parts with basic knowledge. Student provides basic information without any deeper analysis or own contribution. There are flaws in academic writing.
Student passes all the parts in an average manner or has versitale results. Student uses provided information nicely and shows skills in applying theory. S/he can provide some own analysis. Academic writing skills are used.
Student passes all the parts in an excellent manner. Student knows how to find reliable and relevant information and apply it to the project work. S/he shows skills for own analysis and conclusions. Academic writing skills are almost perfect.