Study Guide

Learning outcomes

Student is able to analyse the international business process and the global environment: legal, political and cultural environment. Student is able to explain and analyse different theories of internationalization and apply them in empirical cases. Student is able to explain and analyse different phases in internationalization process and apply this information in empirical cases.

Implementation and methods of teaching

Online lessons (participation via Zoom).
Moodle platform.
Group assignments and an individual major report.
Additional tutoring of the individual report.
Guest lecturers during the online lessons

Timing and attendance

Online lessons January 28, February 18 and March 18, 2021 from 9 a.m. until 4 p.m.

Learning material and recommended literature

Hollensen, S. 2012. Essentials of global marketing. Pearson Education Limited.
- Part I. The decision to internationalize.
- Part II. Deciding which markets to enter.
- Part III. Market entry strategies.

Cases brought by the lecturer.
Materials in Moodle.

Working life cooperation

Cases by guest lecturers.
The major report to be based on any organization's internationalization executed/planned path.

Learning environment

Online contact days (3 days during spring 2021).
Moodle platform.
Group assignments during online contact days and remotedly.

Student time use and work load

5 x 27 hours of work.

Contents

Student is able to analyse the international business process and the global environment: legal, political and cultural environment. Student is able to explain and analyse different theories of internationalization and apply them in empirical cases. Student is able to explain and analyse different phases in internationalization process and apply this information in empirical cases.

Assessment criteria

All assignments/reports shall be completed in time.

Assessment scale

1-5

Failed (0)

Required assignments are not delivered, or they are inadequate, or the are not delivered during the course implementation.

Assessment criteria: level 1 (assessment scale 1–5)

A student
- has learned the principles of analyzing international business process and the global environment
- is able to choose different theories of internationalization and partially apply them in empirical cases
- is able to explain and analyse different phases in internationalization process and apply this information in empirical cases
- is able to act as a team member within a proposal environment using in an appropriate level a few basic methods to support the internationalization process
- is able to somewhat participate in professional discussion of these topics

Assessment criteria: level 3 (assessment scale 1–5)

A student
- has learned to analyze international business process and the global environment
- is able to explain and analyze different theories of internationalization, to use the correct terminology and apply them in empirical cases
- is able to explain and analyze different phases in internationalization process, to use the correct terminology and apply this information in empirical cases
- is able to act as a team member within a proposal environment using in a good level a few methods to support the internationalization process
- is able to participate in professional discussion of these topics

Assessment criteria: level 5 (assessment scale 1–5)

A student
- has learned to analyze international business process and the global environment
- is able to explain and analyze different theories of internationalization, to apply them in empirical cases and to bring developing ideas
- is able to explain and analyze different phases in internationalization process, to apply this information in empirical cases and critically make proposals for further development
- is able to act as a team member within a proposal environment using in a competent level well-selected and justified methods to support the internationalization process
- is able to participate in professional discussion of these topics and shows decision making skills