Customer relations and marketing (5 cr)
Code: AL00BV19-3001
General information
Enrollment
04.05.2020 - 15.09.2020
Timing
01.09.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
RDI portion
2 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Seats
0 - 45
Degree programmes
- Bachelor's Degree Programme in Business
Teachers
- Eva Mattila
- Tiina Pernanen
Groups
-
LLTILII20SH1
Learning outcomes
The student is able to
- determine the key concepts of marketing and customer-oriented business
- identify the phases of a marketing and sales process
- recognise customer needs and understand their significance for the success of a company
Assessment scale
1-5