Study material and literature available / announced in Moodle.
Web implementation. Contact lessons: lessons are streamed and available as recorded videos afterwards. Study material and assignments are distributed on the course's Moodle platform. Independent assignment.
The overall grade consists of the combined effect of all aspects of the course.
23.02.2023 - 31.05.2023
21.11.2022 - 15.01.2023
Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.
Faculty of Business and Hospitality Management (LAB)
No previous courses are required.
Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Personal assignment for an organization
Verkkoluennot ovat 23.2. ja 9.3. sekä 13.4. ja 4.5. klo 17-20. (not translated)
Moodle platform, online-meeting channels
The course introduces the elements of the customer experience as well as key concepts and models. The course uses the strategic perspective of the customer path, which includes points of contact, the development of the customer experience in a multi-channel environment. Own business case as an exercise where what is learned is applied.
The student has not achieved the learning objectives set for the course or the tasks are missing.
The student masters the learning objectives set for the course satisfactorily. He / she masters the basic concepts and is able to apply learning in practice at a satisfactory level.
The student masters the learning objectives set for the course well. He masters concepts and mills at a good level and is able to apply them well in practice.
The student masters the learning objectives set for the course admirably. He masters concepts and models at a commendable level and is able to apply them in practice commendably.