•   Customer Experience Management YL00CN95-3002 23.02.2023-31.05.2023  5 credits  (LLPRYASLI23KV) +-
    Name of lecturer(s)

    Mika Tonder

    Learning material and recommended literature

    Study material and literature available / announced in Moodle.

    Implementation and methods of teaching

    Web implementation. Contact lessons: lessons are streamed and available as recorded videos afterwards. Study material and assignments are distributed on the course's Moodle platform. Independent assignment.

    Assessment methods and criteria

    The overall grade consists of the combined effect of all aspects of the course.

    Language of instruction

    Finnish

    Timing

    23.02.2023 - 31.05.2023

    Enrollment date

    21.11.2022 - 15.01.2023

    Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.

    Group(s)
    • LLPRYASLI23KV
    Unit, in charge

    Faculty of Business and Hospitality Management (LAB)

    Small group(s)
    • Verkkoluento (Size: 0.
    Teacher(s)

    Mika Tonder

    Additional information for students: previous knowledge etc.

    No previous courses are required.

    Degree Programme(s)

    Master’s Degree Programme in Business Administration, Customer Oriented Business Development

    Unit location

    E-campus

    Virtual proportion

    5 credits

    Assessment methods

    1-5

    Practical training and working life co-operation

    Personal assignment for an organization

    Timing and attendance

    Verkkoluennot ovat 23.2. ja 9.3. sekä 13.4. ja 4.5. klo 17-20. (not translated)

    Learning environment

    Moodle platform, online-meeting channels

    Contents

    The course introduces the elements of the customer experience as well as key concepts and models. The course uses the strategic perspective of the customer path, which includes points of contact, the development of the customer experience in a multi-channel environment. Own business case as an exercise where what is learned is applied.

    Assessment criteria
    Failed (0)

    The student has not achieved the learning objectives set for the course or the tasks are missing.

    Assessment criteria - level 1

    The student masters the learning objectives set for the course satisfactorily. He / she masters the basic concepts and is able to apply learning in practice at a satisfactory level.

    Assessment criteria - level 3

    The student masters the learning objectives set for the course well. He masters concepts and mills at a good level and is able to apply them well in practice.

    Assessment criteria - level 5

    The student masters the learning objectives set for the course admirably. He masters concepts and models at a commendable level and is able to apply them in practice commendably.