Communication Strategies (5 cr)
Code: YL00CN91-3002
General information
Enrollment
15.05.2023 - 01.09.2023
Timing
09.11.2023 - 31.12.2023
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Master’s Degree Programme in Business Administration, Customer Oriented Business Development
Teachers
- Sami Lanu
Scheduling groups
- Verkkoluento 1 (Size: 0. Open UAS: 0.)
- Verkkoluento 2 (Size: 0. Open UAS: 0.)
- Verkkoluento 3 (Size: 0. Open UAS: 0.)
Groups
-
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Small groups
- Verkkoluento 1
- Verkkoluento 2
- Verkkoluento 3
Learning outcomes
Student
- is able to understand the basics of modern multichannel communications
- is able manage communication strategies
- is able analyze and measure the effectiveness of communication actions
Assessment scale
1-5