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Brand Management (5 cr)

Code: YL00CN90-3002

General information


Enrollment

21.11.2022 - 15.01.2023

Timing

26.01.2023 - 28.05.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

E-campus

Teaching languages

  • Finnish

Seats

20 - 40

Degree programmes

  • Master’s Degree Programme in Business Administration, Customer Oriented Business Development

Teachers

  • Sami Lanu

Scheduling groups

  • Verkkoluento 1 (Size: 0. Open UAS: 0.)
  • Verkkoluento 2 (Size: 0. Open UAS: 0.)
  • Verkkoluento 3 (Size: 0. Open UAS: 0.)

Groups

  • LLPRYASLI23KV

Small groups

  • Verkkoluento 1
  • Verkkoluento 2
  • Verkkoluento 3

Learning outcomes

Student

- is able to understand the value of a Brand
- is able to manage brand(s)
- is able to develop different brand strategies and hierarchies

Assessment scale

1-5