•   Experience management and business design for the future YL00CK46-3002 12.01.2023-29.05.2023  5 credits  (LLTIYITM22SV) +-
    Name of lecturer(s)

    Johanna Heinonen-Kemppi

    Learning material and recommended literature

    Book: Prebensen, N. K., Chen, J. S., & Uysal, M. S. (2014). Creating Experience Value in Tourism. Wallingford, England; Boston, Massachusetts: CABI. (Full text available in Ebrary) Articles and other material available in Moodle

    Implementation and methods of teaching

    100 % online course, with online lessons and online self-study material (individual assignments) Flipped classroom (pre-learning materials, their presentation and interactive meetings), active participation Collaboration with companies (e.g. visitors and practical cases)

    Assessment methods and criteria

    Grading 0 (failed) - 5 (excellent) Grade is divided into several parts * Individual assignments 40 % * Experience design project and presentation 40 % * Active participation to the discussions 20 %

    Language of instruction

    English

    Timing

    12.01.2023 - 29.05.2023

    Enrollment date

    21.11.2022 - 08.01.2023

    Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.

    Group(s)
    • LLTIYITM22SV
    Unit, in charge

    Faculty of Business and Hospitality Management (LAB)

    Small group(s)
    • Verkkoluento (Size: 0.
    Teacher(s)

    Johanna Heinonen-Kemppi

    Degree Programme(s)

    Master's Degree Programme in Business Administration, International Tourism and Event Management

    Unit location

    E-campus

    R&D proportion

    1 credits

    Virtual proportion

    5 credits

    Assessment methods

    1-5

    Practical training and working life co-operation

    During the course student will write a plan to create an innovative new experience or for his/her own company, if agreed by the teacher Also RDI connected task will be available

    Dates for exams and retakes

    Student can revise the assignments and the report twice after the course end

    Timing and attendance

    The course starts on 12.1.2023 and it must be finished by 29.5.2022 at the latest. A closer timetable is available in Moodle.by the beginning of year 2023 There are three online sessions for contact teaching and exchanging ideas and thoughts. These are * Thursday 12.1.2023 at 9 - 15.30 * Friday 17.2.2023 at 9 - 15.30 * Thursay 16.3.2023 at 9 - 15.30

    Learning environment

    Moodle

    Students use of time and workload

    5 credits means 110 hours of working time for student. This will be diveded evenly across the weeks, meaning approx 8 hours (one working day) per week in average.

    Contents

    The course focuses particularly on consumer service experience and the value creation in tourism industry. In this course tourist experience is used as an example for a typical experiential service. Concepts and reading about experiential marketing, experience industry, customer value, (new) product/service development, design of experiential services, service design tools and approaches Discussions of the topics and (co-)creation of an commercial experience

    Assessment criteria
    Failed (0)

    If student fails one part or several parts of evaluation (individual assignments, experience design project and presentation, active participation)

    Assessment criteria - level 1

    Student passes all the parts with basic knowledge. Student provides basic information without any deeper analysis or own contribution. There are flaws in academic writing.

    Assessment criteria - level 3

    Student passes all the parts in an average manner or has versitale results. Student uses provided information nicely and shows skills in applying theory. S/he can provide some own analysis. Academic writing skills are used.

    Assessment criteria - level 5

    Student passes all the parts in an excellent manner. Student knows how to find reliable and relevant information and apply it to the project work. S/he shows skills for own analysis and conclusions. Academic writing skills are almost perfect.