Customer Acquisition and Service Encounter (5 cr)
Code: LI00BI19-3006
General information
Enrollment
01.08.2020 - 15.09.2020
Timing
01.09.2020 - 31.12.2020
Number of ECTS credits allocated
5 op
Virtual portion
5 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
- E-campus, Lappeenranta
- Lahti Campus
- E-campus, Lahti
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Jussi Mozo
Groups
-
04HLII
-
LLTITO20H
-
LITA19VBachelor’s Degree Programme in Business Administration 19S, verkko-opinnot, Lappeenranta
Learning outcomes
The student is able to
- explain the role of customer acquisition in the sales process
- describe how customers' feelings can be influenced through interaction
- apply different types of questions appropriately to service encounters
Assessment scale
1-5