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Digital marketing (5 cr)

Code: LA00BO59-3007

General information


Enrollment

21.11.2022 - 08.01.2023

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Business and Hospitality Management (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish

Degree programmes

  • Master of Business Administration, Digital Solutions

Teachers

  • Reko Juntto

Scheduling groups

  • Luennot 1 (Size: 0. Open UAS: 0.)

Groups

  • LLTIYLDR22S
    Liiketoiminnan digitaaliset ratkaisut (YAMK) 22S Lahti

Small groups

  • Luennot 1

Learning outcomes

The student is able to
- plan an optimal mix of channels and tactics to support marketing objectives
- evaluate the efficiency of marketing communications in relation to given marketing objectives
- create a digital marketing plan that recognises the organisation’s operational environment

Implementation and methods of teaching

Distance learning.

Contents

This course covers following topics: Digital Marketing Plan – SOSTAC – Planning Framework, Marketing Automation,
Social Media Marketing,Mobile Marketing, Content Creation, SEO, SEM and ongoing progress.

Assessment scale

1-5