Effective marketing 1 (2 cr)
Code: AY00CT09-3002
General information
Enrollment
21.11.2022 - 24.05.2023
Timing
09.01.2023 - 24.05.2023
Number of ECTS credits allocated
2 op
Virtual portion
2 op
Mode of delivery
Distance learning
Unit
Faculty of Business and Hospitality Management (LAB)
Campus
E-campus
Teaching languages
- Finnish
Degree programmes
- Complementary competence and optional courses, Bachelors
Teachers
- Sampo Kokkonen
- Sami Lanu
Groups
-
LLABTO23H
Learning outcomes
The student is able to
- understand the importance of marketing in a company's business
- identify customer-oriented business.
- determine the key concepts of marketing and customer-oriented business
Assessment scale
Approved/Failed