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Using all your senses in wood marketing (5 cr)

Code: AT00CU51-3002

General information


07.11.2022 - 17.02.2023


07.11.2022 - 17.02.2023

Number of ECTS credits allocated

5 op

Virtual portion

5 op

Mode of delivery

Distance learning


Faculty of Technology (LAB)



Teaching languages

  • English

Degree programmes

  • Open studies, technology
  • Complementary competence and optional courses, Bachelors


  • Ilkka Tarvainen


    Open UAS, Virtual Wood University, autumn 2022, Lahti

Implementation and methods of teaching

Online course - LAB Mooc

Timing and attendance


Learning material and recommended literature

This module consists of seminar-style learning, readings, lectures, tutoring sessions,
independent study, group discussion, group work and web based learning methods
like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.),
Learning Management Systems (like Moodle), Cloud storage, etc.).

Alternative completion methods

1 st aTask: Preparation of an Overview of modern and common wooden fassade materials
1 st b Task: Trendscouting – Modern Materials and Colours in Furniture and Interior
Design in your country
2 rd Task: Tactile Surface Testing- you will have to do tactile tests with 20 persons in
your surrounding (preferred students)
3 th Task: A smell survey
4 th task: find some special smoking recipes for cooking
5 th tasks: find and publish good multisensual marketing examples in Forum 1

Exam retakes

To be discussed with the lecturer

Learning environment

LAB Mooc

Student time use and work load

5 x 27 hours = about 131 hours students workload


1. Introduction
Best Practice Examples

2. First Sense The Eyes
Application of Multisensual Marketing Exterior – For fassade systems
Application of Multisensual Marketing Interior – Trends in Furniture and
Interior Design

3. Second Sense – The Ears
4. Third Sense – The Nose
5. Fourth Sense The Skin
6. Fifth Sense The Tounge

Additional information for students: previous knowledge etc.

Basic knowledge in Marketing is needed

Assessment criteria

1 st task forms 30% of final course grade
2 nd task forms 50% of final course grade
3 rd task forms 15% of final course grade
4 th taks forms 5%of final course grade
To pass the course with positive grad

Assessment scale