Ilkka Tarvainen
Ilkka Tarvainen
This module consists of seminar-style learning, readings, lectures, tutoring sessions, independent study, group discussion, group work and web based learning methods like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.), Learning Management Systems (like Moodle), Cloud storage, etc.).
Online course - LAB Mooc
1 st task forms 30% of final course grade 2 nd task forms 50% of final course grade 3 rd task forms 15% of final course grade 4 th taks forms 5%of final course grade To pass the course with positive grad
English
07.11.2022 - 17.02.2023
07.11.2022 - 17.02.2023
Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.
Faculty of Technology (LAB)
Ilkka Tarvainen
Basic knowledge in Marketing is needed
Open studies, technology, Complementary competence and optional courses, Bachelors
E-campus
5 credits
1-5
1 st aTask: Preparation of an Overview of modern and common wooden fassade materials or 1 st b Task: Trendscouting – Modern Materials and Colours in Furniture and Interior Design in your country 2 rd Task: Tactile Surface Testing- you will have to do tactile tests with 20 persons in your surrounding (preferred students) 3 th Task: A smell survey 4 th task: find some special smoking recipes for cooking 5 th tasks: find and publish good multisensual marketing examples in Forum 1
To be discussed with the lecturer
7.11.2022-17.2.2023
LAB Mooc
5 ECTS 5 x 27 hours = about 131 hours students workload
Introduction 1. Introduction Best Practice Examples 2. First Sense The Eyes Application of Multisensual Marketing Exterior – For fassade systems Application of Multisensual Marketing Interior – Trends in Furniture and Interior Design 3. Second Sense – The Ears 4. Third Sense – The Nose 5. Fourth Sense The Skin 6. Fifth Sense The Tounge