•   Using all your senses in wood marketing AT00CU51-3002 07.11.2022-17.02.2023  5 credits  (TLTIAVOVWU22S, ...) +-
    Name of lecturer(s)

    Ilkka Tarvainen

    Learning material and recommended literature

    This module consists of seminar-style learning, readings, lectures, tutoring sessions, independent study, group discussion, group work and web based learning methods like Podcasts, Video-communication based lectures (Zoom, Microsoft Teams, etc.), Learning Management Systems (like Moodle), Cloud storage, etc.).

    Implementation and methods of teaching

    Online course - LAB Mooc

    Assessment methods and criteria

    1 st task forms 30% of final course grade 2 nd task forms 50% of final course grade 3 rd task forms 15% of final course grade 4 th taks forms 5%of final course grade To pass the course with positive grad

    Language of instruction

    English

    Timing

    07.11.2022 - 17.02.2023

    Enrollment date

    07.11.2022 - 17.02.2023

    Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.

    Group(s)
    • TLTIAVOVWU22S
    • TLABTO22H
    Unit, in charge

    Faculty of Technology (LAB)

    Teacher(s)

    Ilkka Tarvainen

    Additional information for students: previous knowledge etc.

    Basic knowledge in Marketing is needed

    Degree Programme(s)

    Open studies, technology, Complementary competence and optional courses, Bachelors

    Unit location

    E-campus

    Virtual proportion

    5 credits

    Assessment methods

    1-5

    Alternative completion methods

    1 st aTask: Preparation of an Overview of modern and common wooden fassade materials or 1 st b Task: Trendscouting – Modern Materials and Colours in Furniture and Interior Design in your country 2 rd Task: Tactile Surface Testing- you will have to do tactile tests with 20 persons in your surrounding (preferred students) 3 th Task: A smell survey 4 th task: find some special smoking recipes for cooking 5 th tasks: find and publish good multisensual marketing examples in Forum 1

    Dates for exams and retakes

    To be discussed with the lecturer

    Timing and attendance

    7.11.2022-17.2.2023

    Learning environment

    LAB Mooc

    Students use of time and workload

    5 ECTS 5 x 27 hours = about 131 hours students workload

    Contents

    Introduction 1. Introduction Best Practice Examples 2. First Sense The Eyes Application of Multisensual Marketing Exterior – For fassade systems Application of Multisensual Marketing Interior – Trends in Furniture and Interior Design 3. Second Sense – The Ears 4. Third Sense – The Nose 5. Fourth Sense The Skin 6. Fifth Sense The Tounge