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Responsible Business and Marketing (5 cr)

Code: AT00BY91-3001

General information


Enrollment

21.11.2022 - 08.01.2023

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Faculty of Technology (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish
  • English

Seats

10 - 30

Degree programmes

  • Bachelor's Degree Programme in Energy and Environmental Engineering (2014-2021)

Teachers

  • Alexandra Maksheeva

Scheduling groups

  • Luennot (Size: 0. Open UAS: 0.)

Groups

  • TLTIEYM20S

Small groups

  • Luennot 1

Learning outcomes

The student
- understands the basics of financial transactions and its significance in business activities
- review the products and operations of a business in a customer-focused way
- evaluate the importance of the development of various aspects of responsible business in the company's
financial transactions

Implementation and methods of teaching

The student
- understands the basics of financial transactions and its significance in business activities
- review the products and operations of a business in a customer-focused and responsible way
- evaluate the importance of the development of various aspects of responsible business in the company's financial transactions

The course includes lectures and individual assignments.

Timing and attendance

The studies will be carried out in spring 2023, starting from week 10. Course includes contact teaching on-campus

Learning material and recommended literature

E-learning environment (Moodle)

Alternative completion methods

No

Working life cooperation

Possible participation of guest speaker from company, sharing own experience with sustainability marketing and communications

Exam retakes

Separate agreement case-by-case

Learning environment

Moodle

Student time use and work load

The average workload per credit is 27 h.

Contents

Responsible Business and Responsible Marketing as concepts.
Sustainable Business Models and responsibility
Responsibility & Business Strategy.
CSR-reporting and communications.
Responsibility as a competitive advantage

The course is aimed to be delivered mainly to the engineering students.

Additional information for students: previous knowledge etc.

No prior knowledge is required

Teaching is completed in two languages: 80% in Finnish and 20% in English, return of the assignments is in Finnish language.

Assessment criteria

Evaluation of individual assignments

Assessment scale

1-5