•   Marketing Communication and Branding AM00CN28-3004 01.01.2023-31.07.2023  5 credits  (MLTIID22S, ...) +-
    Name of lecturer(s)

    Heikki Nuutinen

    Learning material and recommended literature

    • Tube guache colours, brushes, watercolor paper • Pencils, markers and paper • Camera (mobile phone) • Senses and brain • A computer program for visual design or graphic design

    Implementation and methods of teaching

    All lectures take place online. We use the Zoom service. The lectures contain a theory part as well as class assignments to be done independently and in groups. During the course, students are also assigned homeworks. An essential part of studying is participation in going through the tasks and discussing them.

    Assessment methods and criteria

    5 Attendance 90%. All tasks done with thought and ambition. Participated in the discussion constructively. Demonstrated advanced visual thinking and design skills. 4 Attendance 90%. All tasks done with thought and ambition. Participated in the discussion constructively. Demonstrated good visual thinking and design skills. 3 Was there at least 70%. All tasks done with thought. Participated in the discussion. 2 Was there at least 80%. All tasks done. 1 Was there at least 80%. Most tasks completed (may require additional tasks). 0 Rejected. Has not participated or done tasks.

    Language of instruction

    English

    Timing

    01.01.2023 - 31.07.2023

    Enrollment date

    02.12.2022 - 31.12.2022

    Enrolment in Peppi http://peppi.lab.fi. If you need assistance, please contact the student office.

    Group(s)
    • MLTIID22S
    • MLTIPAC22S
    Unit, in charge

    Institute of Design and Fine Arts (LAB)

    Small group(s)
    • Luennot (Size: 0.
    Teacher(s)

    Heikki Nuutinen

    Degree Programme(s)

    Bachelor's Degree Programme in Industrial Design, Bachelor's Degree Programme in Packaging and Brand Design

    Unit location

    Lahti Campus

    Assessment methods

    1-5

    Timing and attendance

    The lectures take place between 17 February and 15 May 2023. Attendance is 80%.

    Learning environment

    All lectures take place online. We use the Zoom service.

    Contents

    The online lectures include theory sections, audiovisual material and class assignments to be completed in groups and individually. The course introduces the field of visual design, its history, techniques and environments. At the same time, the skills of the course "Color, Form and Composition" are put into practice. Active participation in the discussion is essential to the nature of the course.