Marketing Communication and Branding (5 cr)
Code: AM00CE50-3001
General information
Enrollment
01.07.2022 - 04.09.2022
Timing
31.08.2022 - 21.10.2022
Number of ECTS credits allocated
5 op
Virtual portion
2 op
Mode of delivery
60 % Contact teaching, 40 % Distance learning
Unit
Institute of Design and Fine Arts (LAB)
Campus
Lahti Campus
Teaching languages
- Finnish
Degree programmes
- Bachelor’s Degree Programme in Culture and Arts, User Experience and User Interface Design
- Bachelor’s Degree Programme in Graphic Design
Teachers
- Marion Robinson
- Julia Ojapelto
- Eija Hakala
Teacher in charge
Tero Leponiemi
Scheduling groups
- MLTIUXUI21S (Size: 0. Open UAS: 0.)
- MLTIGR21S (Size: 0. Open UAS: 0.)
- Lähiopetus (Size: 0. Open UAS: 0.)
- Itsenäinen (Size: 0. Open UAS: 0.)
Groups
-
MLTIUXUI21S
-
MLTIGR21S
Small groups
- MLTIUXUI21S
- MLTIGR21S
- Luennot 1
- Itsenäinen 1
Learning outcomes
The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding.
Assessment scale
1-5