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Marketing Communication and Branding (5 cr)

Code: AM00BV82-3008

General information


Enrollment

21.11.2022 - 08.01.2023

Timing

01.01.2023 - 31.07.2023

Number of ECTS credits allocated

5 op

Mode of delivery

Contact teaching

Unit

Institute of Design and Fine Arts (LAB)

Campus

Lahti Campus

Teaching languages

  • Finnish

Degree programmes

  • Bachelor's Degree Programme in Service Design

Teachers

  • Sara Bengts
  • Heikki Nuutinen

Scheduling groups

  • Luennot (Size: 0. Open UAS: 0.)

Groups

  • MLTIPAL21K

Small groups

  • Luennot 1

Learning outcomes

The student is able to
- explain the concept, contents and characteristics of marketing thought
- use the methods of marketing communication and branding in their professional activity
- draw up a marketing plan
- select appropriate methods and channels for marketing communication and branding

Assessment scale

1-5